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PIP is a European cooperation programme managed by COLEACP. It is financed by the European Development Fund and implemented at the request of the ACP (Africa, Caribbean and Pacific) Group of States.

The first phase of PIP ran from 2001 to 2009 with the objectives of:

• enabling ACP companies to comply with European food safety and traceability requirements and
• consolidating the position of small-scale producers in the ACP horticultural export sector

A second phase of PIP was launched in October 2009 for a period of five years. In accordance with the Millennium Development Goals, the global objective is to: “Maintain and, if possible, increase the contribution made by export horticulture to the reduction of poverty in ACP countries”.

The horticultural trade is an important driver for economic growth in many countries, and PIP helps ACP exports reach their full potential by assisting producers and exporters to meet the demands of the EU market. While export horticulture is the main focus, outputs are adapted to local and regional markets wherever possible to also benefit ACP consumers.